Mar 29, 2023

Branding is about actively influencing how people think and feel about you. It means taking control of your value, making sure that what people perceive as your worth reflects who you really are and what you can offer. To do this, brand activation involves creating memorable experiences across each customer touchpoint...

Mar 21, 2023

As an entrepreneur or salesperson, it is important to understand what the client needs and how to offer them a unique experience. By gaining insight into their pain points and actively listening to them, you will be able to tailor your offerings specifically to them in order to create your own distinctive category. It...

Mar 15, 2023

Creating a successful business brand doesn't depend solely on the internet. To ensure that your customer experience is enhanced, the foundation of your business should be constructed in such a way that it is consistent with who you are and what your company does. The internet can then be used as one of the great tools...

Mar 8, 2023

A lot of specialties in the medical space have started shifting to concierge services, or direct primary care, as it is mainly known. This is probably the next big disruptor in the health and medical field. But what does it really mean? Why is it valuable to people, and why should people seek these services versus going...

Mar 1, 2023

Strategic networking involves actively seeking out the people you want to connect with, making sure they notice you and engaging in meaningful conversations that can lead to new opportunities. It is a powerful way to form meaningful relationships and build connections that can help you reach your goals. 

Networking can...