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Oct 19, 2022

In this episode, Jason Cercone, brand building architect, shares how you can build, construct, and elevate your brand. What you should and shouldn’t do if you want to get into the podcasting space. 

Snapshot of the Key Points from the Episode:  

  • Why Jason refers to himself as a brand-building architect, his biggest takes from 8 years of podcasting, how he got into the podcasting, and the lessons he learned.
  • The Fundamentals of a Successful Podcast - developing your voice and learning how to communicate effectively, identifying your end goals, creating a strategy, and becoming consistent.
  • Leveraging your podcasting objective and doing practice swings.
  • The power of guesting - getting more reach and positioning your brand.
  • Rapid fire round on the various benefits of podcasting.
  • The greatest benefit of podcasting: Enhancing your network by building relationships.
  • Getting out of the fun mode and creating engaging content to keep your audience in place.


About Jason Cercone: - 

Jason Cercone is a personal brand architect, creator, and podcaster. He helps entrepreneurs, leaders, and professionals leverage the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate the evolution of their personal brand.

He also hosts Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies to help you succeed in your professional pursuits.


How to connect with Jason Cercone:







About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.  

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at:

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.


How to Connect with Ann Carden:





Grab Ann's free Masterclass at