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May 19, 2021

Episode Summary -

Is it really important to focus on a specific niche or specialty?

People have many mindset limitations when it comes to specializing or niching in their business. They believe they will miss out on customers, clients, and sales. 

In this episode, I discuss why it is essential to have a niche or specialize and how it helps to grow your business further both online and offline. Having a niche enables you to become an Expert in that industry or specialize, which will help you stand out and build authority and credibility for your brand.


Key Points:

  • How having a niche helps to build your brand credibility?
  • How to identify & define your niche for your business?
  • The importance of Expert Positioning 
  • How by not having a niche or specializing is affecting your business?
  • How having a well-defined niche can help you in creating an effective marketing strategy?
  • How can a well-defined niche help you create the offer that will get you more business?


About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.  

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at:

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.


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