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Jun 2, 2021

Episode Summary -

When you position yourself as an Expert, you build credibility and trust for your brand.

When you are seen as an Expert in your niche, you get to reach and attract your potential clients much easier, vs. chasing them.

In this episode, I share some tips on how you can position yourself as an Expert, so that you get to reach, attract, and build trust with your right audience to scale and grow your business.


Key Points:

  • What is Positioning?
  • Importance of Positioning as an Expert.
  • What do you need to include in your positioning?
  • Why is it important to provide the right message to your target audience?
  • Why do you need to have social proof?
  • Why you need a lead magnet?


About the Host:

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.  

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)

After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at:

She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.

Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.


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